Survey Methodology
The 2017 Pharmacy Times Survey of Pharmacists’ OTC Recommendations asked pharmacists through an Internet-based survey about their preferences on more than 1100 OTC brands spanning 163 product categories.
Pharmacists were e-mailed an invitation to participate in the annual survey, now in its 21st year. Contact information was obtained from the Pharmacy Times e-mail database.
Each pharmacist was provided with a subset of the 163 categories, given a list of products/brands for each category, and asked to choose which one they recommended most often. In addition, they were given an option to “write in” an entry if their preferred product/brand was not on the list. Lastly, pharmacists were asked to enter the number of times they recommended products in each category on an average monthly basis.
A total of 3076 pharmacists participated in the survey.
The survey was opened December 1, 2016, and ran through March 1, 2017. Results were tabulated by mid-March 2017.
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