The 2016 Pharmacy Times Survey of Pharmacists' OTC Recommendations asked pharmacists through an Internet-based survey about their preferences on more than 1100 OTC brands spanning 163 product categories.
Pharmacists were e-mailed inviting them to participate in the annual survey, now in its 20th year. Contact information was obtained from the Pharmacy Times e-mail database.
Each pharmacist was provided with a subset of the 163 categories and for each category was given a list of products/brands and asked to choose which one they recommended most often. In addition, they were given an option to "write in" an entry if their preferred product/brand was not on the list. Lastly, pharmacists were asked to enter the number of times they recommended products in each category on an average monthly basis.
A total of 2507 pharmacists participated in the survey.
The survey was opened February 4, 2016 and ran through April 15, 2016. Results were tabulated at the end of April 2016.